Advertising and media kit
Reach buyers shopping for buildings, roofing, and custom work across eastern Indiana and western Ohio.
Published by The Barn Media, which operates this directory of 36 Amish and Plain owned trade businesses across 15 counties, and the printed annual that reaches those shops directly.
The Audience
Two groups, two channels
Buyers on the site
Property owners pricing post frame buildings: shops, machine sheds, riding arenas, detached garages. They arrive with dimensions in mind and a budget set, choosing between two or three builders rather than deciding whether to build. Alongside them, farm and acreage owners sourcing roofing, fencing, and equipment repair, homeowners commissioning kitchens and built ins mid renovation, and general contractors sourcing subtrades they cannot find through normal channels.
These are not browsing sessions. Traffic concentrates on trade category pages and individual shop listings, and the primary action on every page is a phone call. Most visitors sit inside a 15 county radius, so a regional supplier is not paying for national impressions it cannot serve.
The shops themselves
The 36 businesses in this directory are buyers too. They purchase lumber, steel, fasteners, trailers, equipment, and farm and liability coverage on a working schedule.
Most do not use the internet and have no email address. They cannot be reached by search, display, social, or a mailing list, because there is no list to buy. The printed annual goes to them directly, and it is the only channel on this page that does.
Traffic and Reach
Figures as of [MONTH YEAR]
- Monthly visitors
- [0,000]
- Calls to listed businesses
- [0,000]
- Counties served
- 15
- Businesses listed
- 36
- Printed annual circulation
- [0,000]
Pending measurement
Pending measurement
Counted from directory records
Counted from directory records
Pending first print run
Counties and businesses are counted from current directory records and match the totals shown elsewhere on this site. Visitor, call, and circulation figures are bracketed because they have not been measured yet. We would rather hand you an incomplete sheet than a number we cannot stand behind.
Placements and Rates
All rates unset pending first cycle
| Placement | Description | Rate |
|---|---|---|
| Category sponsorship | Exclusive placement on one trade category page. | [$600]per month |
| Home page feature | Rotating placement in the featured band. | [$400]per month |
| Directory banner | Placement across directory and search result pages. | [$350]per month |
| Trade guide sponsorship | Named sponsor of a buying guide, the highest intent content on the site. | [$500]per month |
| Printed annual, full page | Full page in the printed annual, which mails to the listed shops directly.Half page [$350]Quarter page [$200] | [$600]per year |
| Combined web and print | Any web placement bundled with a full page in the annual. | [$850]per month, annual commitment |
Category sponsorships are exclusive and limited to one advertiser per trade. Annual commitments receive priority placement within the band they run in.
Why This Audience
- Intent
- Visitors arrive searching for a specific build with dimensions and a budget in mind. The primary action on every listing is a phone call, so a placement sits next to a decision rather than next to entertainment.
- Regional
- Traffic concentrates inside a defined radius across eastern Indiana and western Ohio. A supplier with three yards is not paying for impressions in states it does not deliver to.
- Unreachable elsewhere
- The trade shops in this directory have no email and no internet. There is no list to rent and no audience to target. The printed annual is the only channel that puts a page in front of them.
- Uncrowded
- There is almost no competing advertising in this category. A placement here is genuinely seen rather than stacked against six others, which is not true of search or a farm publication.
Specifications
Web and print
Web placements
- Category sponsorship
- 728 × 90 desktop, 320 × 100 mobile
- Home page feature
- 600 × 400, plus 80 × 80 shop mark
- Directory banner
- 728 × 90 desktop, 320 × 50 mobile
- Trade guide sponsorship
- 300 × 250, plus a 40 character text line
- File formats
- PNG, JPG, or SVG. No animation, no third party tags.
- Maximum file size
- 150 KB per asset
Printed annual
- Full page trim
- 8.375 × 10.875 in
- Bleed
- 0.125 in on all four sides
- Safety margin
- 0.25 in inside trim
- Half page
- 7.375 × 4.75 in, no bleed
- Quarter page
- 3.5 × 4.75 in, no bleed
- Resolution and color
- 300 dpi minimum, CMYK
- Preferred format
- PDF/X-1a with fonts embedded
Print deadlines
- Space reservation
- October 1
- Materials due
- November 1
- Press date
- December 15
- In subscriber hands
- January 10
Deadlines repeat on the same schedule each year. Materials arriving after the November date run in the following edition rather than the current one.
Contact
Call the office
(765) 555-0100Weekdays, 8:00am to 5:00pm Eastern. Ask for advertising and you will reach the person who sets the rates.
Send a brief, flight dates, and the placements you are considering. A current media kit is available as a PDF on request, with the same rates and specifications shown here.